Strategize

Before we begin, we take the time to get to know your company, your business, your business strategy, your markets and your customers. How can you build an effective website without knowing your particular needs, nuances and industry? You can't. That's why the planning is so important. The following are the first steps in crafting your Internet marketing strategy and the objectives of your site:

• Who are we attempting to serve/attract?
• What are the types of products and services?
• How are your products sourced?
• How do your customers buy (online, by phone, by fax)?
• What is the nature of your content (informational or online transactions)?
• How do we measure success and conversion?
• What keyword phrases are important in your industry?

Once we discuss and analyze these and many other questions, we can begin to outline the framework for your future Internet success.