Press Releases for SEO

SEO Benefits

Press releases should be an integral part of any search marketing campaign and ongoing strategy. Enev if you believe you do not have valid and exciting "news" there are three MAJOR benefits to  publishing press releases: deep link building, short term boost to your ranking for certain keywords and  result page crowding.

• First, press releases allow you to build anchor text links to deeper pages on your site that don’t attract links naturally. And because of syndication and scraper sites, those deep pages will acquire lots of links from a variety of sources. Many sites pick [ress releases because they are relevant and it is basically free content for the sites.
• Secondly, those pages often see a quick  boost in the search results because of the torrent  of signal and the freshness factor of press release syndication. However, that boost is  temporary and will fade over time. Hoever, the short increase in search engine  traffic is a big benefit.
• Lastly if you include your brand, copany name or product in the headline or subhead, the release should rank page one for a branded query and help you “crowd the SERPs” for your brand. And often, that release will occupy a slot on page one for a few months.

SO if you think you are not "newsworthy", think again. There are always ideasto publish. New products, new promotions, awards, certifications,, new websites, yadda yadda yadda. It is like Sienfeld. It may be a show about "nothing", but there is always a show.

And knowing where you can submit the press releases is often critical. While sending out to syndication is important, knowing specific industry related sites that will publish them is key. High rankng relevant industry related news sites are perfect for both link building and traffic generation

Please call Agile today to discuss how press releases can help your company.

                                        This page proudly sponsored by Agile Internet Marketing, a Massachusetts SEO firm