PPC

Pay Per Click Management

Pay per click can be a great avenue to gain quick exposure especially for very competetive keywords. However, like all marketing initiative and programs, make sure you have a plan, and an effective way to meaure results and adjust accordingly.

While PPC looks easy, it can be far more daunting than it appears and an easy way to throw valuable marketing dollars away. You can not set it and forget it. And if you venture down this raod make sure you have some experience and a plan or find some outside help.

Some of the advantage of Google Adwords or other PPC campaings include:

• Quick exposure and ranking– placement on the first page of search results
• Increased branding
• Targeted advertising – keywords and keyword phrases bring pre-qualified users to your site
• Immediate results – PPC listings go into effect immediately
• Flexibility - changes can be made and implemented on the fly
• Can be cost effective if managed correctly

PPC seems like a  simple concept, but like many things it can become confusing, innefective and costly. Google and other search engines don’t always give the best placement to the company that bids the most. Instead they look at other factors, including the number of times the ad is clicked on and the overall quality of the company’s landing page.

That means it’s critical that PPC campaigns are carried out by companies that know what the search engines are looking for and how to maximize the value of a paid search campaign. Ask yourself these questions

• Do I have the time to manage
• Do I understand the intricacies of bidding?
• Do I have a plan?
• How will I measure effectivesness
• What is my ROI?

If you are not sure, give us a call to discuss how we may help you.