With so many companies targeting for the same customer, it is important that your brand is the first thing that comes to mind. Email marketing is a simple and cost-effective solution for communicating with clients and prospects consistently. With email marketing you avoid the high costs associated with p traditional mail that makes it difficult to achieve the desired ROI.
At a minimum, you must have alist of existing customers and prospects that you can reach out to on a regular basis at a very cost effective method
Based on research, most online shoppers don't purchase on the first visit and will often wait weeks or months to make a decision. If they have already been made familiar with your brand by that time, chances are that they’ll choose your product or service over your competitors. Making consumers aware of special offers, new products or other news is not only relevant, but keeps your company and products fresh in their minds